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5 Simple but effective marketing tips for promoting your small business

Getting your company’s message out to your target audience can be fairly challenging especially if you are competing in a highly competitive industry. As potential customers are blinded by the big brands who are armed with a significant marketing budget and use it to dominate the various forms of media it can often become a disheartening uphill battle.  However there are some simple, but effective...

by Mathew Smart on 02-May-2017 Read more...

Brand Consistency: Getting the Look Right!

Everywhere you go you will see companies promoting their brands, arguable some do it well whereas others seems to lack brand consistency. When done well consistent branding enables companies to differentiate their product through iconic logos, key messages, colours and those catchy straplines. In turn this encourages brand loyalty by creating trust in their product or service. However, achieving...

by Mathew Smart on 25-Jan-2017 Read more...

The School Uniform: Where did it all start?

As the new academic year looms, parents will be frantically kitting their future generations out with a smart new school uniform as, most local schools now encourage a standardised image for their pupils. So where did the notion of the school uniform derive from? There is evidence that school uniforms have been around for centuries; According to ProCon.org, the first recorded...

by Mathew Smart on 22-Aug-2016 Read more...

Well-dressed personnel create the winning team…

It’s no longer enough to just employ the correct staff to achieve your business goals. As the saying goes there is no ‘I’ in ‘Team’ and without everyone pulling in the same direction efforts and money are often wasted. Creating a team spirit where the entire staff work together for a shared common goal is becoming increasingly important. Ultimately a satisfied and happy team is essentia...

by Mathew Smart on 17-May-2016 Read more...

How Corporate Uniform Can Increase Sales

Insisting that your staff wear a corporate uniform can often be an emotive subject which, may at times, be met with resistance. So, we thought we would provide you with four good reasons why uniforms can help you increase sales for your business. 1) Company Branding Branding plays a crucial role in any business, and, if done properly, it will give you the edge over your competitors. Consist...

by Mathew Smart on 07-Apr-2016 Read more...

A Brief History of Clothes

Even back in the Stone Age mankind has always had the need to express itself through body language and symbolism. Even when clothing was not the norm, this was done through body painting, scarring, tattooing and body piercings. Clothing historically has been worn for both symbolic and practical uses. It has denoted wealth and class status in society, belonging, culture and has been used for p...

by Mathew Smart on 22-Mar-2016 Read more...

Uniform tax rebate, are you entitled?

According to statistics 2 in 3 employees who wear a uniform at work are entitled to a tax rebate. However, thousands of people are unaware of this fact and are losing out. The good news though is that you may be able to claim back for the past four years.Maybe you are a nurse, airline steward or work in the hospitality or retail industry and wear a uniform or protective clothing as part of you...

by Mathew Smart on 10-Feb-2016 Read more...

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