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5 Simple but effective marketing tips for promoting your small business

Getting your company’s message out to your target audience can be fairly challenging especially if you are competing in a highly competitive industry. As potential customers are blinded by the big brands who are armed with a significant marketing budget and use it to dominate the various forms of media it can often become a disheartening uphill battle.  However there are some simple, but effective...

by Mathew Smart on 02-May-2017 Read more...

5 Things to Consider When Deciding to Exhibit at an Event

Deciding to exhibit at an event can be an extremely costly and time consuming decision, therefore it is advisable that before paying for your stand space or stand build that you put aside some focused time to consider a number of crucial elements. 1) Define the main purpose for exhibiting The first thing to consider is who the exhibition is for and what outcome you are hoping to ach...

by Mathew Smart on 09-Mar-2017 Read more...

Considering a Customer Christmas Gift?

As the festive period approaches us, many business owners are busy considering how they can show their loyalty to their key clients. Trying to think of something that is both unique and useful is often quite a challenge especially if you have a wide range of clients. Sometimes one size does not fit all and if you only have a handful of clients to buy for then the personal touch is often a perfe...

by Mathew Smart on 07-Nov-2016 Read more...

Promotion is Paramount to Success

Regardless of size, operating sector or turnover, every company needs to remain visible to their target audience. Even the international renowned brands still have to invest heavily in marketing to maintain their market share and be at the forefront of their consumers. However, not every company has the balance sheet to invest in expensive advertising campaigns and many feel that because of th...

by Mathew Smart on 14-Oct-2016 Read more...

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