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5 Simple but effective marketing tips for promoting your small business

Getting your company’s message out to your target audience can be fairly challenging especially if you are competing in a highly competitive industry. As potential customers are blinded by the big brands who are armed with a significant marketing budget and use it to dominate the various forms of media it can often become a disheartening uphill battle.  However there are some simple, but effective...

by Mathew Smart on 02-May-2017 Read more...

5 Things to Consider When Deciding to Exhibit at an Event

Deciding to exhibit at an event can be an extremely costly and time consuming decision, therefore it is advisable that before paying for your stand space or stand build that you put aside some focused time to consider a number of crucial elements. 1) Define the main purpose for exhibiting The first thing to consider is who the exhibition is for and what outcome you are hoping to ach...

by Mathew Smart on 09-Mar-2017 Read more...

Good taste doesn’t have to cost huge amounts of money!

Advertising is any paid form of communication and promotion of a message that ultimately aims to increase your sales and revenue. It reaches people through a plethora of media streams such as newspapers, magazines, television, direct mail, radio, billboards, internet, social media and email marketing with huge amounts of money being invested in order to compete with hundreds of other ad...

by Mathew Smart on 26-Jul-2016 Read more...

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