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Advertising Doesn't Have to Cost a Fortune

As soon as we think of the word ‘advertising’ we often associate it with spending a significant amount of money. From spending anywhere from £20,000 plus for an advert in one of the UK tabloids to £100,000s on a TV advert or in the case of the 2016 Christmas advert for John Lewis a staggering £7 million!   The good news is that you don’t need to invest a lot to see a return, you just h...

by Mathew Smart on 18-Apr-2017 Read more...

5 Things to Consider When Deciding to Exhibit at an Event

Deciding to exhibit at an event can be an extremely costly and time consuming decision, therefore it is advisable that before paying for your stand space or stand build that you put aside some focused time to consider a number of crucial elements. 1) Define the main purpose for exhibiting The first thing to consider is who the exhibition is for and what outcome you are hoping to ach...

by Mathew Smart on 09-Mar-2017 Read more...

Good taste doesn’t have to cost huge amounts of money!

Advertising is any paid form of communication and promotion of a message that ultimately aims to increase your sales and revenue. It reaches people through a plethora of media streams such as newspapers, magazines, television, direct mail, radio, billboards, internet, social media and email marketing with huge amounts of money being invested in order to compete with hundreds of other ad...

by Mathew Smart on 26-Jul-2016 Read more...

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